5 Reasons Why Businesses Should Use TikTok

TikTok is a world-famous video-sharing social network. In less than 2 years, the application went viral with 1 billion monthly active users. This number is quite impressive, isn’t it? Well, the lockdown itself contributed to the spread of TikTok but one major factor affecting its popularity is the people’s tendency of consuming more video than other types of content. 

By featuring memes, talent generated dancing and comedy videos, and having a unique Recommending Engine that provides a highly personalized feed just at a click away, TikTok generates easy-to-get happiness and makes it hard for the users to stop browsing. In fact,  due to the app’s obsessive nature, an average user spends 52 minutes a day on it. 

Many of us might have a TikTok account, but have you ever thought that it can also be used by a business to reach its market goals? Truly, the viral nature of the app provides great opportunities for businesses in terms of attracting new audiences and keeping the existing ones well engaged. There are a number of advantages which would help you improve your business positioning and attract new customers. Let’s discover together which those are!


Huge Audience Base to Target 


According to Hubspot, TikTok has over 1 billion monthly active user base which puts the app ahead of Twitter, Snapchat and LinkedIn. According to Sensor Tower the app has been downloaded over 2 billion times on Google Play and App Store all over the world.  Moreover, TikTok is available in 155 countries and in 75 languages. Don’t you think this is truly a huge opportunity for you to market your business? If you haven’t created a TikTok account yet, hurry up to join this worldwide community: the app has ignited a wildfire that keeps involving millions of users all over the world. 


Great User Engagement


Due to its unique delivery algorithm, it is easier to get higher engagement on videos with little effort. Your videos can go viral even if your account is new and has 0 followers. A unique characteristic of TikTok is that it helps to blend entertainment with information which would definitely turn the engagement with your brand into a cult-like following. 

A proven fact: such content would not let your viewers look away.

Local Creators


TikTok has many creators coming from small cities who have more than 10 000 followers. In fact, they function as micro-influencers who are very popular in their localities and are highly appreciated by their followers. Hence, businesses can successfully collaborate with such micro-influencers to spread the word about their brands.


Using TikTok as an Own Branded Marketing Channel


As with YouTube, businesses can create their own branded marketing channel on TikTok. You can get verified by getting a verified badge from TikTok and use the channel to create your own branded videos. In fact, that blue checkmark next to the account name tells the users that they will get authentic content. It also helps the brand to build trust among its followers. By activating your brand's interactivity, you can tap into unique engagement solutions and as a result connect with audiences all around the world in a creative and authentic way. 

If you want to find out more about how to get a verification badge on TikTok, follow our blog for the upcoming article. 


Early Adoption of TikTok Ads


TikTok has launched its own advertising platform called TikTok ads. As this feature is new, a small number of brands use it, hence there will be less competition for you. By providing you with the opportunity to get more reach and engagement on your ads, TikTok ads is the best platform for your new product launch.


A piece of good news for you: TikTok ads are available in Armenia as well. Besides, they are cheaper compared to the ads offered by other social media platforms. Although there is no big variety of ad types to choose from on TikTok, those offered provide high engagement with the audience. 

What type of Businesses Can Use TikTok


Since the core audience on TikTok is 16-24 years old, you need to think well before involving TikTok marketing in your digital marketing strategy. Make sure to correspond to the following characteristics:

  • Be novel and creative 

  • Be relevant

  • Be a part of trends that matter

  • Inspire trust, loyalty and engagement


Now you have a clear picture of how TikTok adoption can benefit your business. The continuous increase in the number of users of the app, made numerous businesses think about utilizing TikTok marketing. In fact, TikTok adoption perfectly fits within the inbound marketing strategy: it would give a good push to your brand by leveraging its assets to hit the year end goals. Make sure to catch the moment and give your brand a good push!