Unless you’ve been living in a cave, you already know that Instagram is more popular than ever.
Instagram is impressive and it is still exploding in 2020!
Yes, Instagram platform that launched in 2010 now has 1 billion active users every month.
There are more than 500 million active users on Instagram every day. Out of this, 80% of accounts follow at least one business account. So it’s only natural that marketers want to make money from their Instagram accounts.
With over 1 billion monthly users, an ultra-smart algorithm, and tons of clever, creative brands on Instagram, it’s a competitive place if you want to grow your account and boost your following.
Thankfully, we know exactly how to make you get noticed and your business stand out, show off your brand, and get more followers on Instagram — so you can work smarter, not harder.
So, let’s dive right in our useful 7 tips together!
There is no substitute for creative content. If your content is great, people are going to like and comment on your posts. Instagram is all about great visuals. So, include vivid colors and frame your photos well.
Instead of just posting about your products and promoting them, you could create stories around them.
Case in point: Airbnb does a great job of weaving stories in their niche. They want to promote traveling and want people to discover different cities around the world by staying with locals.
So, to create curiosity among users, they post snippets of the lives of their hosts from around the globe.
Image via Instagram
Their caption talks about the host’s interests or what sort of experience they can provide to travelers. Along with this, they also showcase different travel destinations. They connect with users through real-life stories. Thus, users don’t feel like they are only looking at promotional content.
Instagram is an amazing tool for communicating with your audience, but you have to actually communicate! To make the most of it, you should be commenting, starting conversations, and asking people questions. Don’t forget to respond to comments, either. Even if it’s just an emoji or a quick thank you, people will see that you’re actively monitoring and participating in conversations on your profile.
You can even comment on posts from people you don’t follow. Interact with pictures and posts from the explore page to build out a bigger potential network. You can do it while searching hashtags or exploring your followers’ pages. Find topics you want to associate with, and join in the conversation, update your stories, and keep interacting. A steady content stream with plenty of social interaction is one of the best ways to get noticed and stay relevant.
A note to yourself: STORYTELLING IS KEY
Perfectly edited pictures are not enough to draw the Instagram crowds anymore, you need to tell a story that will keep readers coming back for more. Keep in mind!
People who follow your blog or Facebook page may not even know you are on Instagram.
Tell them! Better yet, give them a reason to follow you there.
Does your Instagram account include behind-the-scenes glimpses into your creative process, announce sales, or share local landscapes?
These are things you’re unlikely to share anywhere else – and could be just the right tactic to get real Instagram followers to your feed.
Some blogs share their Instagram feeds right on the home page or sidebar to increase Instagram followers.
This is a great way to provide a preview of what they’ll get when they follow your Instagram account!
Do you have a brick and mortar business? A simple “we’re on Instagram” sticker could be all it takes to gain followers from store traffic!
If you advertise on print, TV, or even billboards, include your Instagram handle there as well.
Influencers are the boss on Instagram, we all know that. That’s why it’s not crazy to work with them. Although large influencers are often very expensive and difficult to approach, this is not true for small influencers. Working with small influencers has much more advantages because they are more credible and have a more specific target group. Often you don’t even have to pay them, but a barter deal is enough for collaboration.
The target groups of small influencers are more specific but above all much more involved. This will provide more comments and likes to your content and that’s ultimately what you want. These influencers have between 1,000 and 100,000 followers.
Case in point: if you’re a restaurant owner, you can easily find micro-influencers by taking a look among your own followers. I’m sure there’s someone in there with about a thousand followers.
IGTV is a stand-alone video application built by Instagram that also acts as a functionality on the Instagram application. This masterpiece allows users to share videos of time limits between 15 seconds to 10 minutes. The limit for high-value users goes up to 60 minutes.
IGTV is a great platform for brands to host video content longer than the limits established by Instagram. Brands are leveraging the features of IGTV in many ways and you can take inspiration to implement in your own strategy and get noticed!
Creating video tutorials of your product features, building a video podcast of smaller time slots, hosting a Q&A session with your followers, or sharing user-generated content on your own profile will help you be noticeable, build trust and engagement within your community.
Case in point: Neil Patel, the digital marketing expert, makes optimum use of IGTV by sharing valuable content in small videos that last for 6 - 10 minutes.
Tiny Reminder: Video continues to be the number one content format with high engagement rates, which is why you must consider using IGTV to share your videos as part of your Instagram marketing strategy. IGTV is also a great way to expand your content marketing strategy in 2020.
Organic engagement on Instagram has become even more competitive in 2020 with more than 25 million active business profiles on the platform. In this scenario, it is always a good idea to take the help of paid advertising to increase followers, engagement, leads flow, and conversions through Instagram ads.
Instagram Ads is an advertising platform like any other ad platform that offers advertising solutions for targeted ad campaigns. It provides audience segmentation based on people’s likes, interests, buying behavior, and interactions. There are various ad formats to choose from such as story ads, photo ads, video ads, carousel ads, and collection ads.
According to Adespresso, the average Instagram ads cost-per-click is $0.70 to $0.80 and differs based on your unique ad requirements. You can execute your Instagram ads using the Facebook Ads Manager tool.
Instagram ads are an effective way to get the most out of your Instagram profile. Include a budget in your Instagram marketing strategy for 2020 to optimize your leads and conversions.
Making good use of email marketing? Every once in a while, remind subscribers of what they’re missing if they don’t follow you on Instagram.
Instagram Live is a feature on Instagram Stories that allows users to live stream their videos to promote or engage with their audience in real-time. It allows audience interactions through comments and emoji-based reactions on the live broadcast to followers.
Going live on Instagram helps you engage with your audience directly, creating a sense of connectivity. It allows you to share a sneak peek into your company, event, or daily life. You can also host Q&A sessions with your audience on Instagram Live.
Case in point: Sephora, the make-up retail giant, went live on Instagram with their team of makeup experts to answer audience questions in real-time.
An advantage of Instagram Live is that it offers good engagement and users get a unique insight into your world. You can also save your streamed videos and share them as posts. Additionally, you are able to edit and lengthen them to share more details you might've missed when live.
Long story short:
Instagram has proved to be a brilliant tool for marketers and businesses to reach and connect with audiences to build a community. It is a platform where you can showcase your brand personality and get users to notice you, like, comment, share, and engage with your brand.
To stay ahead of your competition on Instagram in 2020, remember, you need to ensure maximum engagement. Implementing each of these 7 tips in some way will help you to make sure your Instagram marketing strategy for 2020 an enormous success.
How do you plan to get noticed among the Instagram community in 2020? We’re excited for you to test one of our 7 tips! Tell us on LinkedIn, Instagram, or Facebook.