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Panatsea Yogurt

Our main focus in developing the branding for Panatsea was to create a visual identity that truly reflected the essence of their yogurts—naturalness, lightness, and freshness. Designing the logo presented unique challenges, as it needed to capture these values while also appealing to their target audience. From the hidden bird symbolizing maternal warmth to the vibrant colors showcasing the diversity of flavors, every detail was thoughtfully crafted. The result is a cohesive and engaging design that not only stands out but also naturally connects with customers on a deeper level.

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Yerevan Metropoliten
Karpett
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  • What we did
  • Packiging Design
  • Strategy & Positioning
  • Brand Identity

When we started working on Panatsea’s branding, our goal was clear—it wasn’t just about creating a good-looking design. We wanted to develop a visual identity that truly captured the naturalness, lightness, and freshness that define their yogurts. Every aspect of the project, from the logo to the packaging, was carefully crafted to reflect these core values.

A key element of the visual identity was the logo, which features a hidden bird symbolizing maternal care and warmth. This thoughtful detail connects Panatsea’s branding with their mission to nurture and create emotional bonds with their audience. To enhance the overall impact, we chose bright and vibrant colors for the packaging. These colors not only reflect the richness and diversity of yogurt flavors but also help the products stand out on shelves, attracting attention and evoking a sense of freshness and delight. We also paid special attention to the font design, ensuring it complemented the branding and reinforced Panatsea’s identity as a modern, approachable, and authentic brand.

From the logo to the packaging, every detail works together to create a cohesive and appealing design that resonates with customers and strengthens Panatsea’s presence in the market.