In terms of style, there are several important principles.
First of all, there are lots of brands represented in the shop, each of them is important on its own. So, the feed should be created in a way, that products were arranged in an order, where none of them would be dominant. It should be also reflected on the page that it’s possible to do tasting sessions and masterclasses at the shop.
We developed tonal colors of the frames and uplifted the existing logo design, as a result, the predominant colors were light gold, brown and nude. Shootings with the products were also carried out in the shop to show the different, attractive sides and warm atmosphere the shop has. In the terms of ads, we had a video production collaboration for the market launch.
As a result, the page became a leading competitor among others, creating a strong, high-level impression as a specialized store of alcoholic beverages. We also created a great range of stories to represent each brand of the store in the proper, aesthetic way.