Blog about Design and Marketing

Opinion leaders - who are these people and how to eat them?

1We are a full-service design studio producing thoughtful work that is unexpected, brave and enduring. We are a full-service design studio producing thoughtful work that is unexpected, brave and endur…

Why do we need to have a social media strategy?

Do you want to build relationships with your potential and existing customers? What about building loyalty and engaging with new partners? Having a social media strategy is the first ste…

5 B2B Lead Generation Strategies with the help of Digital Marketing

“Approach each customer with the idea of helping him solve a problem or achieve a goal, not of selling a product or service”. Always start your lead generation strategy by keeping in mind …

How to Set up an Instagram Shop in Armenia? - Part 2

In the first part of the article we discovered what an Instagram shop is and talked about its key benefits for your brand. Let’s now try to figure out what the exact steps are for setting up an …

5 Trendy Fonts of 2021

2020 has been marked as one of the weirdest years in the history of humanity. This year has impacted the way people used to live. Due to the imposed quarantine and self-isolation, people got attached …

How to Set up an Instagram Shop in Armenia? - Part 1

Many of you might have noticed the small shopping bag icon on the photos of products uploaded by brands to their Instagram pages. After tapping the photo, you can view the prices and labels of the pro…

Why Does Mobile Marketing Matter So Much? - Part 3

Why Is Mobile Marketing So Important? Well, we talked about mobile marketing in depth and discovered what the types of mobile marketing are. In the first part of the article we discovered…

5 Reasons Why Businesses Should Use TikTok

TikTok is a world-famous video-sharing social network. In less than 2 years, the application went viral with 1 billion monthly active users. This number is quite impressive, isn’t it? Well, the …

Why Does Mobile Marketing Matter So Much? - Part 2

In the first part of the article we discovered what mobile marketing is, why it is important to have a strong digital marketing strategy and what the types of it are. In fact, Google Ads Enhanced Camp…

What Is Shadow Banning and How to Avoid It?

In the first part of the article we presented what Instagram shadow banning is. We also talked about borderline content and explained how the algorithm works. Now, let's discover what actions you …

Why Does Mobile Marketing Matter So Much? - Part 1

Where are you right now as you are reading this article? Are you in transport or are you enjoying your favorite coffee in the nearby corner cafe? Just look around. How many people do you see? How many…

What Is Shadow Banning and How to Avoid It?

Have you heard of Instabam shadow banning? Maybe you have noticed some of your posts do not get reach and visibility statistics they used to? Well, you can definitely blame Instagram's shado…

It is not a secret that building and managing a strong brand is quite a complicated task. In fact, it consists of a series of interrelated processes starting with brand strategy development and implem…

5 UI/UX Essential Tools for Beginners

If you are going to pave your way into the design world and aim to become a skilful UI/UX specialist then you definitely need to read this article. We are going to share with you 5 most useful tools f…

Ordering a visual style for your brand is one thing, but taking care of the consistency of all of its visual elements is another thing. In fact, keeping consistency is crucial if you want to build a r…

5 Tips for Small Business's Growth

Are you a small business owner who wants to get satisfying results? You might think that good results demand investment and a considerable small business loan call from the bank might attract your att…

7 basic rules on the way to business success

According to statistics, a person spends at least 6 hours a day online. This is a good opportunity and a great chance to introduce them to your product and sell them, isn't it? But how to ge…

Best 2020 digital marketing tactics for small businesses

In order to secure business growth and significantly increase profits, it is essential to implement new marketing tactics every year and accept all the challenges which the industry offers. …

7 Tips to Get Noticed on Instagram in 2020

Unless you’ve been living in a cave, you already know that Instagram is more popular than ever. Instagram is impressive and it is still exploding in 2020! Yes, Instagram platform tha…

5 mind-blowingly creative campaigns to learn from

“Mediocre marketers think in terms of campaigns, great marketers think in terms of growth frameworks” - says Neil Patel, founder, and CEO of UberSuggest. It’s true, that the as…

Dofollow or Nofollow? That is the question!

People who have been in SEO for the early days probably will remember the time when spammers started filling up blog comments with ads that linked to poor quality websites. As a result, Nofollow links…

What is Inbound?

Let’s start from the very beginning! Back in the day, 10 to 20 years ago, our choices as a consumer were limited. We were expected to choose from what was available and be happy ab…