This time the client’s request was to be positioned properly in both, Armenian and Russian markets. They wanted the brand to have a steady and stable place for a long term operation.
Since an online exchange platform is not a very common concept our biggest challenge was to deliver the idea as simply as possible. The uniqueness of the idea meant that there was very little that we could achieve through research. Thus we could only use our creativity and come up with new solutions. The concepts that we were creating also had to be implementable and easily adaptable, which means we needed to use them for the website itself.
As a result of a crazy brainstorming session our team created a new dog breed: barterier. It is obviously very symbolic because we were dealing with barter transactions. Furthermore, we named our dog bart and started the process of cooperation between the dog and the human. Through that cooperating they were bartering different goods using the concept of the platform Barterier.