The creation of BAO’s branding was divided into 3 phases. In the first phase of our collaboration with the client, we visited the Observatory. The staff showed us everything and introduced to us every detail associated with the history of Byurakan in order to get a better understanding of our task from A to Z. Long story short, we had a great excursion which helped us subsequently not to forget about the scientific target audience when representing BAO in social media channels.
The aim of ours was to maintain the structure, the dome, the telescope and, thus, to make the new branding well-known to everyone. Firstly, the logo of BAO needed to be scalable so that we could adapt it easily for every platform and background: business cards, books, magazines, t-shirts and so on. The colors had to be strict and serious yet in a modern and contemporary style. As long as they have also opened tour-services, it should be eye-catchy and attractive for foreigners. Thus, during the 3rd phase, when we had some kind of “artistic freedom” so to speak, we did our best to blend our and BAO’s visions.
After very long discussions and shortlistings, 2 branding versions were introduced to the client. The base of this version is the dome of the observatory with minimalistic solutions.
As a result of the collaboration, we have created and presented brand concepts that have been taken into account by the importance and representativeness of the observatory. In the end, the concepts were not approved by the observatory staff, but we were very happy and glad to work on a national project like this!