Cold Location is a place where fashion meets modern trends. This is a podium where designers show their new collections and inspire their colleagues as well as the young generation to create. Whereas, models feel here as stars walking on the red carpet.
The main request of the client was to create such a branding that would get the attention of fashion industry experts and those who are interested in this field. The logo had to convey modern fashion trends, meanwhile should have a minimalistic style.
According to the Client’s Brief, our team faced a challenge to develop a brand that would attract not only industry gurus but also others interested in fashion. It’s obvious that having to design the logo in a minimalistic style made our work even harder.
As a result, we’ve created the logo that at first glance illustrates C and L letters. However, if you dig into it you will feel the motion of a step. The style is simple yet modern and eye-catchy, while colors are “cold” to include the name’s meaning in it as well as go well with the minimalistic style.