The main request of the client was to create such a branding that would get the attention of fashion industry experts and those who are interested in this field. The logo had to convey modern fashion trends, meanwhile should have a minimalistic style.
According to the Client’s Brief, our team faced a challenge to develop a brand that would attract not only industry gurus but also others interested in fashion. It’s obvious that having to design the logo in a minimalistic style made our work even harder.
As a result, we’ve created the logo that at first glance illustrates C and L letters. However, if you dig into it you will feel the motion of a step. The style is simple yet modern and eye-catchy, while colors are “cold” to include the name’s meaning in it as well as go well with the minimalistic style.