Dingo is the first and the largest charitable organization that provides urgent assistance to stray animals in Armenia. Dingo Team is dedicated to animal welfare and has taken on the substantial task of assisting stray animals and educating the society. The main mission of the company is to find solutions and help the animals to get off the streets.
Since 2011, Dingo Team has taken care of stray animals and many people have supported their mission and have joined their activities during various types of projects. However, the brand identity was not easily recognized by society. Thus, the aim of Dingo Team was to raise their brand awareness with the help of logo and brand identity.
Based on the company's mission we had the challenge to create a kind and caring brand identity in order to show all the love and care and awareness the company aims to spread.
For us, it's always a pleasure to be a part of the kind deed: to help animals. With this in mind, we’ve created a branding where main characters dogs and cats are presenting together with humans to emphasize care and friendship between those creations. The uninterrupted lines in visual identity show the continuous hard work of Dingo’s exceptional team.