Hash is a cosmetic and care shop operating in Armenia. The backbone idea is designated to present nature and organic products for skin and body care and introduce a broad range of brands to the emerging market in Armenia. It cooperates both with the native producers as well as abroad.

  • ClientHASH
  • IndustryCosmetic Store
  • ServicesBRANDING
  • Website
  • Client Brief
  • The Armenian market for cosmetic and care representatives was rather small, however intending to make an appearance with an individualistic and differentiated design, Hash strived to have a strong and stable positioning in the market and comply with the international standards. The company wanted to have a branding and identity that would be associated with its concept of being an organic and natural products store. Thus, the notion would encompass cleanliness, freshness, and beauty.

  • Challenges
  • Even though the market was not too saturated, Digital Factory and Hash aspired to build a well-made identity within their cooperation. Our challenge was to understand thoroughly the client’s desire and conform to their vision and objectives.

    We aimed to visualize the idea of nature adding a feminine accent and some freshness to make the perfect first impression. The logo and colors would be in a calmer mood but with dramatic stress on specific colors.



Design Solution

After long and meticulous studies, DF came up with a strong bespoke branding idea that covered all the necessary aspects. The branding was realized in pastel shades, with the flowery and etheric mood in every detail. Spiritual accents were made on lightness and naturalism. As the products were mainly for women’s consumption, an illustrated woman was designed as an integrant part. The stone engraved logo visualized the hand of a woman holding a flower through the air. The air symbolizes gentleness and the flowers speak about the nature and organicism of the store’s products.