The Armenian market for cosmetic and care representatives was rather small, however intending to make an appearance with an individualistic and differentiated design, Hash strived to have a strong and stable positioning in the market and comply with the international standards. The company wanted to have a branding and identity that would be associated with its concept of being an organic and natural products store. Thus, the notion would encompass cleanliness, freshness, and beauty.
Even though the market was not too saturated, Digital Factory and Hash aspired to build a well-made identity within their cooperation. Our challenge was to understand thoroughly the client’s desire and conform to their vision and objectives.
We aimed to visualize the idea of nature adding a feminine accent and some freshness to make the perfect first impression. The logo and colors would be in a calmer mood but with dramatic stress on specific colors.