HOME TV BRANDING

HOME TV BRANDING

Our home - the most comfortable and intimate place in the world where we gather with our families and our loved ones. Well moving aside romanticizing the concept we all know that a home has several components. In the modern era, cable TV and the Internet are two of the important components. You remember the well known saying: the home is where you have connected to wifi automatically. We certainly considered all this while creating the logo and corporate identity of our client HOME TV. 


 

  • ClientHOME TV
  • IndustryTelecommunication
  • ServicesBRANDING & MARKETING CAMPAIGN
  • Websitehometv.am
HOME TV BRANDING
  • Client Brief
  • The client had two main objectives: rebranding and repositioning in the market. In other words, the client wanted to create a new image that would be recognized in a new light. 


     

  • Challenges
  • Creating a feeling of necessity and warmth at the same time and positioning the brand in a congested market is not an easy challenge. We needed to create a new identity that would increase the trust toward the brand and at the same time would embody the company as a whole and their services in particular. 


     

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Design Solution

Since our team is crazy about difficult challenges we obviously got excited and started working towards creating the perfect mix between underlining the professionalism of the company services’ with the warm and family-friendly identity that is necessary to attract the customers. As you probably guessed we did take the mix and match approach. We decided to mix technology with the concept of a home aiming at creating unity between those two.