Branding For Mao Ze Duck
Mao Ze Duck is an Asian Fusion restaurant offering its guests the world-class culinary experience of Silk Road’s famous countries cuisines. It is one of the “Bluedoor” group restaurants which has also established Wine Republic, Thaiwine Republic, and Asador.
- Client Brief
One of the main requirements of the client was to include the Silk Road concept in branding design. The logo and identity would also be able to illustrate the culture of Asian cuisine.
- Challenges
Based on the brand story we had the main challenge to create a branding that would fully illustrate the idea and concept of Silk Road. Moreover, having already three successful restaurant projects by the “Bluedoor” group, the fourth one shouldn’t concede those three.
Design Solution
As a result, we had a delicious branding for Asian Fusion kitchen in Armenia. Based on the brand story, the Silk Road illustration was created as the main design pattern for Mao Ze Duck identity as well as the Duck passing that journey. Thus, Mao Ze Duck branding evolves the idea of the Silk Road and its unique traditions.
