One of the main requirements of the client was to include the Silk Road concept in branding design. The logo and identity would also be able to illustrate the culture of Asian cuisine.
Based on the brand story we had the main challenge to create a branding that would fully illustrate the idea and concept of Silk Road. Moreover, having already three successful restaurant projects by the “Bluedoor” group, the fourth one shouldn’t concede those three.
As a result, we had a delicious branding for Asian Fusion kitchen in Armenia. Based on the brand story, the Silk Road illustration was created as the main design pattern for Mao Ze Duck identity as well as the Duck passing that journey. Thus, Mao Ze Duck branding evolves the idea of the Silk Road and its unique traditions.