Rat-A-Tat is a brand new tattoo salon. The main differentiation of the company is its rapid and temporary features of tattoos and lower than usual segment. Additionally, the visuals of tattoos that Rat-A-Tat provides to its clients are very modern and unique.

  • ClientRAT-A-TAT
  • IndustryTatoo Art
  • ServicesBRANDING
  • Website
  • Client Brief
  • This new tattoo salon approached us with the request to create its full branding. The goal was to create a brand with distinguished and unique features to convey the whole vision and idea of the temporary tattoo salon.

  • Challenges
  • In the market full of competition, we had a challenge to position our client as a distinguished player showing that it serves the low-age segment as well. The name and visual identity had to strongly help the salon to have a targeted position in the market.


Design Solution

While creating the visual and brand identity, the team got inspired from the artsy, illustrative tattoo-style and also from the word “Rat”. Being the main character, who is, in fact, the tattoo artist. rat played the key role in designing the whole visual branding concept. Various characters were also designed to liven up the entire visual identity.