This new tattoo salon approached us with the request to create its full branding. The goal was to create a brand with distinguished and unique features to convey the whole vision and idea of the temporary tattoo salon.
In the market full of competition, we had a challenge to position our client as a distinguished player showing that it serves the low-age segment as well. The name and visual identity had to strongly help the salon to have a targeted position in the market.
While creating the visual and brand identity, the team got inspired from the artsy, illustrative tattoo-style and also from the word “Rat”. Being the main character, who is, in fact, the tattoo artist. rat played the key role in designing the whole visual branding concept. Various characters were also designed to liven up the entire visual identity.