Since it was difficult to enter the market as quickly as possible and reach the right target audience, the branding of School by DF had to attract those interested in Graphic Design, UI / UX and Digital Marketing at the same time and help position them quickly in the market.
DF School needed to be recognisable on social media channels so that its audience find it easily and recognise its visual at once. On the other hand, visuals had to be attractive and challenging, to have a powerful feeling and looking.
In addition, it should attract everyone, regardless of gender and age.
To emphasize school’s creative, innovative approaches and teaching methods, we created vivid and dynamic visual identity with various illustrations. Each illustration represents the idea of the concrete realm. The mission was completed and as a result DF School have had more and more students applying for its courses.