As the target audience of the company were financially stable people, the costs for the offered services were higher compared to the competition; however, the offered services were fully corresponding to the clients' needs. Travel's club's team was enthusiastic about creating the most favorable conditions for their clients and helping them enjoy time the fullest at the chosen location.
After researching the field and finding out all the competitors of the company, we concentrated on creating appealing and memorable branding components for our client, which would be differentiated strongly by the target audience in the field. Having the logo in warm and trustworthy colors, we also highlighted The Travel club's special positioning in the market and contributed to its profitable communication with the clients.
As the Travel Club's priority was to ensure tourists' safety and pleasure during all stages of traveling, our objective was to interpret those components in the branding of the company. Including and interconnecting the simple icons of sea, land, and air in the logo, we created the impression of traveling at all possible locations the client might request. Moreover, the plane, which was in taking off position in the logo, immediately would catch the attention of the viewer and psychologically impacts him to think about planning a new trip.