As the company’s target audience consists of financially stable people, the costs for the offered services are higher compared to the competitors. However, the suggested services fully correspond to the clients' needs. The Travel club's team is enthusiastic about creating the most favorable conditions for their clients and helping them enjoy their time to the fullest at the chosen location.
After researching the field and finding out all the competitors of the company, we set a challenge to create appealing and memorable branding components for our client, which would be strongly differentiated by the target audience. The aim also was to highlight The Travel club's special positioning in the market and to have a positive contribution to its profitable communication with its clients.
As the Travel Club's priority is to ensure tourists' safety and pleasure during all stages of traveling, our objective was to interpret those components in the branding of the company. By including and interconnecting the simple icons of sea, land, and air in the logo design, we created the impression of traveling at all possible locations that the clients might request. Moreover, the plane which is in taking off position in the logo, immediately would catch the attention of the viewer and psychologically impact to think about planning a new trip.