Being one of the old local pubs Hemingway’s has got strong positioning in the market. So the main goal of the place is to change the client's demographic and widen its client circle. Our aim was to help them achieve their goal with the help of the right SMM.
Analyzing the loyal audience and the whole content that had been posted in the past, we decided to change visuals that would be presented on the social platforms and advertise the facets of Hemingway from another angle. We created special content and posted it on the Facebook platform.
So we made people get acquainted with Hemingway’s pub from different sides. Showed them the fact, that Hemingway’s is also comfortable for people older than it used to be thought. Our visuals and content of people, cocktails, and place indeed demonstrated the place Hemingway’s wants to be represented.