Digital Campaign For Hemingway's Pub
"Hemingway’s" is one of the old pubs opened in Yerevan. It has a great number of loyal clients and a strong positioning in the market. Hemingway’s is not only good for morning coffee times but also evening drinks and nightlife. So there you can find all kinds of people who want to spend their time well in a friendly atmosphere.
- Client Brief
Being one of the old local pubs Hemingway’s has got a strong positioning in the market. So the main goal of the place is to change the client's demography and widen its client circle. Our aim was to help them achieve their goal with the help of the right SMM.
- Challanges
Analyzing the loyal audience and the whole content that had been posted in the past, we decided to change the visuals that would be presented on the social platforms and advertise the facets of Hemingway from another angle. We created special content and posted it on Facebook.
Marketing Solution
So we made people get acquainted with the Hemingway’s pub from different sides. We proved the fact that Hemingway’s is also comfortable for people older than it used to be thought. Our visuals and content of people, cocktails, and place indeed demonstrated the place Hemingway’s wants to be represented.
