Hermitage is one of the most popular perfume and cosmetic stores in Armenia. It represents the most renowned and exclusive brands, as well as niche perfume and care products. The company collaborates with various brands based in France, Italy, Germany, Spain, and the Persian Gulf.
As Hermitage represents numerous perfume brands, the objective was to create corresponding content for its large audience on social media channels: both Instagram and Facebook. Perfume brands needed to be introduced individually and in an accurate manner as they were presented in their official pages.
The general objective was to maintain Hermitage’s image in the market, to keep the wide circle of loyal customers and acquire new ones. We had to be responsible for the creative part of their Facebook and Instagram pages with the aspiration to make them more engaging and well-styled. Thus, the main challenge was to retain Hermitage's leading position in the market and continuously develop it by showing the diversity of the product lines.
Besides presenting the brands, we also had to run a few digital campaigns including photoshoots for Hermitage. Each of them had a distinct goal and was received with great splendor by the audience. Especially the New Year photoshoot kicked off the social media channels: the models were acting like coquettish perfume lovers who celebrate upcoming New Year Holidays around a Christmas table full of fragrances.