Verev Rooftop Bar & Restaurant
VEREV Rooftop Bar & Restaurant is a meeting point of good music, interesting drinks, tasty plates, panoramic balcony with the view to the city and those enthusiasts who are in search of high-end service and quality in the very heart of Yerevan. This place is for both good for groups and parties, for outdoor seating and for walk-ins. Verev is the perfect spot in the city for refreshing cocktails, delicious food, live music and an eyeful of the amazing scenery!
- Client Brief
Being a rebranded business Verev wanted to position itself in the market as a fancy lounge-bar & restaurant. They wanted to increase their brand awareness among the target audience. Our aim was to help them to enter the field and to show people the opportunities of the place due to attractive and eye-catching visuals. By the way, in Armenian "Verev" means "Up".
- Challenges
By analyzing the market and completing the research of the target audience’s taste and wants we faced the common issue in Yerevan: restaurant business popularity. Thus, having separated the key points of Verev we had to position it correctly in the market.
Marketing Solution
We made people know about Verev and showed them all the advantages it has. Our digital visuals and content of cocktails and food fully demonstrate the real mood of the place. As "Verev" means "Up", our latest campaigns have given special importance to it: food, drinks, and even people on the visuals had been in the opposite position, which attracted many viewers.
