Being a rebranded business Verev wanted to position itself in the market as a fancy lounge-bar & restaurant. They wanted to increase their brand awareness among the target audience. Our aim was to help them to enter the field and to show people the opportunities of the place due to attractive and eye-catching visuals. By the way, in Armenian "Verev" means "Up".
By analyzing the market and completing the research of the target audience’s taste and wants we faced the common issue in Yerevan: restaurant business popularity. Thus, having separated the key points of Verev we had to position it correctly in the market.
We made people know about Verev and showed them all the advantages it has. Our digital visuals and content of cocktails and food fully demonstrate the real mood of the place. As "Verev" means "Up", our latest campaigns have given special importance to it: food, drinks, and even people on the visuals had been in the opposite position, which attracted many viewers.