The client had two main objectives: rebranding and repositioning in the market. In other words, the client wanted to create a new image that would be recognized in a new light.
Creating a feeling of necessity and warmth at the same time and positioning the brand in a congested market is not an easy challenge. We needed to create a new identity that will increase the trust towards the brand and at the same time will embody the company as a whole and their services in particular.
Since our team is crazy about difficult challenges we obviously got excited and started working towards creating the perfect mix between underlining the professionalism of the company services’ with the warm and family-friendly identity that is necessary to attract the customers. As you probably guessed we did take the mix and match approach. We decided to mix technology with the concept of a home aiming at creating unity between those two.