The company had issues associated with brand awareness in the market, it needed to be increased. Being the only and official representative of many famous brands in Armenia, we had to show this fact and attract new customers.
Although the company had been recently rebranded, the name issue was not resolved because they were not active on social platforms, which directly affected the flow of people attending the store.
One of the challenges was to decide how to present it properly in order to show that the company is the sole and official representative of many famous brands in Armenia.
In addition, the other challenge was to show that Modern works with different hotels and restaurants that have entrusted the furnishing of their kitchen and bathrooms to them.
Having done exclusive photoshoots on a regular monthly basis, helped us to demonstrate not only the quality of the bathroom accessories but also its beautiful, comfort and stylishness. As a result of several months of collaborative work, the company expanded its audience on Facebook and Instagram.