The primary objective of the client was to differentiate the company in the market by emphasizing the fact of its delivery system: as the company does not serve its clients in their place and provides only an online delivery service. So, the request was to convey that message with branding as well. Additionally, the client wanted to have a distinguished brand identity with customized and memorable design in the market full of competition.
While researching the market and finding out numerous similar players, we had a key challenge to differentiate our client in that active environment. Moreover, the fact that we had to illustrate and emphasize the delivery part of their service in the branding made our task more complicated.
By analyzing different solutions, in the end, we came up with the branding and identity that includes a character – Pino. With the flag on his hand, Pino is in a hurry to deliver the clients his tasty pizzas. By the way, the inspiration behind the logo and visual identity is Pino himself.