The positioning of the company has to be changed in order to balance the volume of the activity of the company. The company was less known in the B2B world rather than the B2C world. However, they wanted significant domination in the social media and digital media areas.
The challenge was to use the old logo and the old positioning to come up with fresh and innovative design as well, but it was hard to do with the old logo and style.
In order to augment the efficiency of the marketing efforts, the team executed a flawless rebranding of the industry leader, with bolder and more consistent visual messaging and design elements. The redness of the brand signifies to European quality and aggressive business activities.