Rubinar was founded in 2013. However, their specialists have been involved in this area since 2007. Being one of the first in this field, they have implemented various programs both in Armenia and abroad. They apply both experienced technologies over time and innovations in this field. In order to exchange experience and improve knowledge, they constantly monitor the development of the field, participating in various international exhibitions and seminars. LLC Rubinar closely cooperates with the German, American, Austrian and Australian companies. As required, their foreign partners participate in the implementation of projects. They are the official representative of the industry leaders-APRICUS, GE Lighting, and IBC Solar in Armenia.
The positioning of the company has to be changed in order to balance the volume of the activity of the company. The company was less known in the B2B world rather than the B2C world. However, they wanted significant domination in the social media and digital media areas.
The challenge was to use the old logo and the old positioning to come up with fresh and innovative design as well, but it was hard to do with the old logo and style.
In order to augment the efficiency of the marketing efforts, the team executed a flawless rebranding of the industry leader, with bolder and more consistent visual messaging and design elements. The redness of the brand signifies to European quality and aggressive business activities.