Viamina’s main challenge was to create a rebranding, that would convey the feeling of getting healthy, beautiful skin and hair due to the natural products the brand represents. The client wanted to have a young, lively, and very trendy rebranding.
One of the biggest challenges of the rebranding was choosing colors, that would be associated with the simplicity and purity of Viamina's products. Taking into account the brand's innovative solutions for the care of skin, hair, and body the DF team developed new colors, giving the brand a new lease of life.
While creating a new attractive brand style for ViaMina our team mostly relied on the idea of being pure healthy and innovative at the same time. We’ve selected what describes Viamina the most- simple, yet pure and natural. As required, the colors and the design were chosen to convey the brand’s emotions, and prove that simple but efficient solutions lead to excellent results.