The precise creation of a logo that could accurately capture the brand's core values of comfort, convenience, and versatility was the main focus during the implementation of the Mebel Avenue project. To build a solid branding strategy for the digital factory, this project faced a number of obstacles that had to be solved. The requirement to match the logo design with the brand's basic principles was one of the major obstacles encountered. It was crucial to make sure the logo resonated with the target demographic as well as aesthetically representing convenience, comfort, and adaptability.

• What we did
• Logo Design
• Brand Identity
• Typeface design
• Art Direction

Extensive research and analysis were conducted to understand the preferences and expectations of Mebel Avenue's customer base, allowing the digital factory to create a logo that would genuinely connect with the intended market. Another hurdle encountered was striking the right balance between creativity and simplicity.

The logo needed to be visually appealing and memorable, while remaining easy to comprehend and versatile across different marketing channels. Achieving this equilibrium required meticulous design iterations and continuous feedback from both marketing professionals and the Mebel Avenue team. Additionally, ensuring seamless integration of the geometrically shaped letter "M" within the logo proved to be a complex task. The transformation of the letter "M" into representative elements of sofas, chairs, and shelves demanded a high level of creativity and expertise.Our team worked hard to perfect this integration, and the end result was a visually appealing logo that clearly expressed the brand's dedication to operational effectiveness and the design of wonderfully pleasant products.

A solid partnership was cultivated through regular meetings, brainstorming sessions, and design presentations, enabling prompt decision-making and the successful implementation of the branding objectives.