Our main focus in carrying out the Mebel Avenue project was creating a logo that accurately captured the core principles of the company, which are ease, comfort, and adaptability. Developing a strong branding strategy for furniture store presented a number of difficulties that required efficient fixes. It was crucial to make sure that the logo spoke to the target audience while still upholding the core ideals. Our aim was to design a logo that connected with the target market in a natural way.

• What we did
• Logo Design
• Brand Identity
• Typeface design
• Art Direction

Developing a logo that faithfully embodied the brand's essential characteristics of comfort, ease, and adaptability was the main goal of the Mebel Avenue project. The project's objective, in spite of challenges, was to create a powerful branding strategy for the digital factory by ensuring that the logo embodied ease, comfort, and market flexibility. 

After a comprehensive investigation and analysis of Mebel Avenue's client base's tastes and expectations, the digital factory was able to create a logo that would actually connect with the intended audience. Another problem was striking the right mix between originality and simplicity. 

The logo needed to be easily interpreted and versatile enough to be used on a range of marketing channels, in addition to being visually appealing and memorable.

To achieve this balance, several thorough design iterations and constant feedback from the Mebel Avenue team and marketing specialists were required. It was also challenging to ensure that the geometrically formed letter "M" was included in the design in a seamless manner. To transform the letter "M" into iconic pieces of furniture like sofas, chairs, and bookcases required a superb amount of creativity and talent.  After much work by our team to optimize this integration, we produced a visually appealing logo that embodied the brand's dedication to both operational performance and the design of deliciously enjoyable products. 

Establishing a robust relationship via frequent meetings, brainstorming sessions, and design presentations enabled prompt and effective decision-making in achieving the branding goals.