- Client Brief
Crystal Light wanted to position itself as a high-end event organizer. They aspired to enter the market with a differentiated identity which will suit their interesting business concept. The company wanted to create a brand that would be easily recognizable internationally and would complement the market.
- Challenges
As the industry in which Crystal Light operated was rather vast, including organizing services connected with India, DF tried to create a branding that would reflect its idea, and would emphasize the notion of clean, impeccable and uncomplicated trip/road.
Design Solution
As a solution, we created a logo and brand associated with crystals with the aim to reflect the crystal cleanliness of the road/trip you make to have your event. A lighthouse is created from the crystal pieces as a sign of a bright and a refulgent way for the travelers. The main colors are blue and mild rose.
