As Hermitage represents a lot of different perfume brands, the objective was to create corresponding content for its large audience on social media channels: both IG and FB. Perfume brands needed to be introduced individually and in a proper way as they were in their official pages.
The aim of ours was to maintain Hermitag’s image in the market, keep the wide circle of loyal customers and acquire new ones. We had to be responsible for the creative part of their Facebook and Instagram pages with the aspiration to make them more engaging and well-styled. One of the main challenges that we had was to maintain Hermitage's leading position in the market and continuously develop it by showing the diversity of the product lines.
During the last three months, besides the presenting brands we have run also a few digital campaigns including photoshoots for Hermitage. Each of them had a different goal, and was received with great splendor by the audience. Especially the last New Year photoshoot kicked off both social media channels, the models were acting like coquettish parfum lovers who celebrate upcoming New Year Holidays around a Christmas table full of fragrances.