Bramwell Brown’s request was to redesign the website. The old one was an ordinary website with a little strict and dull design solutions. As long as the client’s audience included people with higher income levels, and from the artsy community they were in need of engaging yet simple looking, a website with stunning design and user-friendly. The new website would transfer completely new emotions toward the clocks, would inspire the reader and would boost the sales.
The key challenges when redesigning the website were to attract artsy people from the creative community, and those who have good taste and understating in the field of fine arts, in order to develop trust among them and fight off competition from existing players. The client’s vulnerable points as mentioned were unsatisfactory strict feelings of the website.
Our team provided soft UI/UX solutions of the website in an accurate manner, leveraging design tools and advanced digital technologies. We tried to leave the minimalistic style of the website, concentrated more on the items, infographics about the clocks and on the other hand give to the website more powerful and nice feeling with subtle shadows, using as few colors as possible. We also tried not to be far from the client’s brand identity and logotype.