Right from the beginning our client had a clear mission for us: successful positioning in a congested market. Knowing the industry, our team immediately recognized that this is the first and one of the most important steps to have a long lasting brand with loyal and committed customers.
On top of having the challenge to create an entirely new brand from scratch we also needed to consider the fact that Skosh was going to be located at a brand new big mall which at the time also didn’t have a complete positioning in the market.
In terms of design we were looking for something fresh, simple yet catchy and memorable.
The main details that we have focused on while creating the design was the letter K and we tried to mix it with idea of Marlyn Monroe's leg position in her famous photo from 1954. As a result we got the very symbolic letter K which stands out in the name of the brand Skosh, as well as the dormant idea of giving the customers a chance to have legs like Marilyn Moroe if they wear Skosh shoes.